Press Kit

About Us
Peppa Penny is a handmade Australian Accessories & Homewares brand. We create products and experiences for an inspired life. We offer a range of products, all centered around helping people organise their travel adventures in a unique & delightful way. Our passions are creating, connecting & organising while keeping our label 100% Australian Made.

Founding Story
In the Summer of 2014, identical twin sisters, Lauren & Ashlea decided to quit their jobs in Management to fully focus on Peppa Penny, a handmade purses business they had started as a creative side project.
Peppa Penny began when they travelled to Hawaii in May 2014 for Lauren’s beach wedding. When starting to pack up their travel essentials they realised they need a few little purses to separate and organise products such as toiletries, makeup, medicines and technology. Upon looking around the shops for suitable products they found there was nothing that was unique and/or handmade. It all seemed to be mass produced from large companies.
“We realised that there was a huge opportunity to change the way things were being made,” Ashlea recalls. “People were creating bulk products, thousands of miles away, while shops were closing their doors here in Australia.”
With no experience in sewing they became self taught by watching You Tube tutorials & making a lot of mistakes!
Not long after, they went into production on a 100% cotton purses, cut and sewn in their home studio in Brisbane, Australia. This set the precedent for how Peppa Penny would design and manufacture moving forward.
More than anything, Lauren & Ashlea were looking to build a company that would allow them to live their dream & have a family life. They wanted to make that happen by creating a company that aligned with their personal values & passion for creative and unique things. They continue to follow through on this mission today by inspiring others to do the same.

Peppa Penny Today
Today, Peppa Penny offers a range of travel organisation products that are designed to bring inspiration into peoples’ lives. From their iconic Passport Cover designs with hand screen printed quotes to the ever so useful Clutches that double as an iPad or kindle case all of Peppa Penny’s designs are meant to inspire people when travelling and bring some fun and delight to their adventures.

They also offer a collection of Mens & Ladies Toiletry bags and of course the versatile little purses that started it all!

Recently another exciting project has been added with a collection of beautiful foiled Prints. With their passion for homewares & interior design this was a natural progression for Lauren & Ashlea.




*Thank you so much! This was for my dad and he loves it. It's beautifully crafted and the perfect size! Will be looking for a larger one for myself soon!!! Thanks again, Nicky (Canada)

*Just as pictured and promptly sent. Just what I was looking for to carry my ipad in.

*Fabulous! Beautiful and perfectly delivered! So expertly sewn! I couldn't be happier.

*Great passport cover. Fits perfectly. Shipped quickly. Thanks!

*I love all the passport covers I ordered! The quality is great, I wish I ordered more!

*Perfectly made items, delivered! 2 passport holders and a travel pouch! Thank you

*So cute! It fits my large eyeshadow pallets. Love it!

*Love!!! The bag has more room inside than I expected which is great! I'm using it to store my portable bluetooth speaker and cables and it's perfect. The pattern is bright and vibrant just like the picture and overall good quality. Thanks! :)

Questions? Or want to talk more? Don’t hesitate to get in touch:
Lauren Rune & Ashlea Soto
Co-Founders, Peppa Penny

Or, visit our Pop up stall at the Collective Markets in Southbank, Brisbane

Friday 4-9 Saturday 10-9 & Sunday 9-4